Food and work will always be a perfect combination!

I may not be a hardcore coffee lover but I am a fully-pledged food patriot. This is my first own food account (agency work not included: Goldilocks, Hunt’s, Lee Kum Kee) and so working on Cafe Iana’s marketing materials never really feel like work at all. Too bad, I wasn’t in the picture yet when they shot the products.

Working with existing photos is always a designer’s challenge. Food is easier though so layout design is not sweat at all. The real challenge that I faced here was the delivery timetable. I was roughly given 5 days to finalize layout and finish production of 20 pieces of menu book. Having an ever reliable supplier, Aljo Chua of Print Avenue was such a life saver. Initially, we committed to deliver at least 10 pieces just to make it to their rehearsal operation. Lucky for both suppliers and client, all 20 were delivered as requested.

Up to now, I still design all of Cafe Iana’s print requirements, from streamers and flyers to thematic birthday materials. If you’re interested to see my actual designs, please visit their shop at 295 E. Rodriguez Sr. Blvd., Kalusugan, Q.C. (beside St. Joseph’s College). Nah! Go there for the food. I swear their cakes and desserts are to die for.

P.S. Please give me more food-related accounts and you’ll never be disappointed with the output.