Quantum Scale Package Design

THE CREATIVE CHALLENGE:

Quantum Scale needed a box for their product. It needs to be eye-catching and should illustrate how the scale works. Most of the people have a hard time understanding how Quantum Scale functions since it never shows your actual weight, just how much you lose or gain.

THE SOLUTION:

The solution was actually visually simple. I created a set of floating numbers (-11.0, -1.0, -2.0. -2.0…) and placed it beside a girl weighing herself. It instantly gives people an idea what the scale actually shows. The product shot also displays “-4.0″ instead of the usual weight in kilograms or pounds.

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